9 SEO examples you can copy and learn from in 2025

Track your SEO performance to see if your efforts are working. For example, people who search “best PRODUCT TYPE” are typically looking for product recommendations, reviews, and comparisons to help them decide which specific product to purchase. When you find keywords you want to target, save them with the “+” button. With a Semrush subscription or trial, you can get a personal keyword difficulty score (PKD%) for each keyword. This measures ranking difficulty for your domain in particular. Therefore, image SEO provides a significant opportunity to drive traffic to your website.

• Build relationships with influencers by sharing their content and mentioning them in your articles.
• The lesson will conclude with On-Page practices to avoid keyword stuffing, hidden text, repetitive anchor text, cloaking, and finally, a guide on creating a perfectly optimized page.
• Although your activity there does not directly impact rankings, it pays off to be in contact with your audience there as well.
• Crawling is the discovery process and happens when search engines send search engine crawlers or spiders to find updated and new content.

Choosing the right SEO tools can simplify optimization, help you track progress, and improve results. Apply SEO best practices to make your site easier to find, navigate, and rank higher in search results. These steps will strengthen your SEO foundation, whether you’re starting fresh or improving existing efforts. You can demonstrate the value of your content in a few different ways. Typically, you target featured snippets by answering the question with a dedicated H2 heading followed by a brief, to-the-point answer. In other words, featured snippets are short and sweet paragraphs of one to two sentences that give people exactly the information they’re looking for.

Besides the keyword suggestions, professional tools offer other useful SEO metrics and insights to evaluate the keywords and pick the best ones. So they can save you a lot of time and give you a competitive advantage. The search engine index is basically a gigantic library of all the crawled websites with a single purpose – to understand them and have them available to be used as a search result. The search engines try to analyze and understand the pages, categorize them, and store them in the index.

SEO marketing tactics

You must understand what the searcher really wants and provide it. Aligning with user intent will serve them better and prove your reliability. So, how do search engines like Google, Bing, and Yahoo digest such an immense amount of data?

SEO Services from the authority on SEO

Most people only focus on keywords but that’s not what you want to do. Instead of looking at what people are typing in, you should be trying to identify what they’re searching for. That keyword could increase your web traffic but how likely is the visitor to pay for your services if they were looking for free tips? It would be smarter to pick a keyword with less web traffic if it’s more aligned to your conversions. Higher search volume means more potential traffic to your website, but high volume keywords can often be more competitive as well as more broadly targeted.

You’ll just BHS Links start Googling websites that may be interested in your content and start asking each one if they would be willing to let you write a guest post. Another thing you’ll want to do is localize all of your content. If your potential customers are all in the same city, make your web copy and blogs only about issues facing that city. You don’t need to waste your time writing generic content that could apply anywhere.

Since link building is so difficult and time-consuming, we also recommend reaching out to a professional agency like The HOTH to help. We already touched on this, but it’s not just total links you’re after. If you’ve optimized your website and content, it’s now time to move onto your off-page SEO.

It can also sometimes be frustrating, especially if you’re relying on outdated tactics that no longer work. In the “In Progress” tab, start conversations with your chosen prospects directly from the Semrush tool. You may find email addresses for some of the company contacts. This table will show you details like the source of the backlink, the anchor text used, the type of link (follow or nofollow), and the authority score of the linking domain. For another website to link to yours, there needs to be a good reason. Many content management systems or website builders, like WordPress, offer themes that automatically adjust to different screen sizes.

In addition, you can become a trusted source of information in the marketplace, increasing the effectiveness of your paid ads. Off-page SEO refers to actions taken outside your website to improve search engine rankings. It builds authority and credibility by showing search engines that others value your content.