Beginner’s Guide to SEO Search Engine Optimization

It’s a great way to keep your audience engaged and interested on your page. Google will think that your page is not helpful to your audience, so they will rank your page lower for that keyword. Visual elements will help prevent your audience from immediately bouncing off your page. Visual elements are a key component to keeping leads engaged on your page.

Improve page loading speed

Activities like link building and social media marketing are not examples of On Page SEO. Yes, Off-Page SEO, especially building high-quality backlinks, remains a critical factor in SEO success. It’s about fine-tuning the elements on your website to speak the language of search engine algorithms. Now that you know these 13 key product page optimisation strategies, you’re well on your way to increasing traffic to BHS Links your online store. To encourage users to leave product reviews, keep things simple! Track SEO performance with paid or free key word and website monitoring tools.

Conducting keyword research

Even though the interface is powerful, it may seem less user-friendly to beginners or those who are used to more visually guided SEO tools. First, you need to figure out your needs and what are your priorities regarding SEO because different tools come with different offerings. In fact, many times, you can hear a lot of praise for a tool but it might not fulfill your specific needs as it may fall short in a particular feature. That said, there are a couple of tools that do justice for their price and can do a lot for your SEO game. In this article for Turntables Under $500, you can see that the site has added links pointing to their blog as well as a general Turntable Buying Guide within their article. Auditing this on page element is important because as mentioned above, Google uses external links to discover (and index) new content on the Web.

• Whether the changes in Google are small or big, you’ll never be left out of the loop.
• In fact, here are 4 types of visual content that are super easy to pull off.
• To optimize images for on-page SEO, ensure they are appropriately compressed for faster loading times, use descriptive filenames, and provide informative alt tags.
• Up to this point, we’ve discussed individual keywords and relationships between them.
• Search engines like Google can penalize your website for keyword stuffing.

The truth is that, in most cases, you’re probably already linking entities together naturally. You will still have one variation as your primary target keyword, but you must insert other keyword variations strategically into key areas of your page. To combat this, include each variation of the keyword in your content with a good keyword density. It’s possible for web pages to rank for primary keywords that aren’t even used on their page. Which may also give you a boost of website traffic from other related keywords.

For best results, make sure your keywords sound natural rather than cramming them in – keyword stuffing can actually damage your rankings. Sometimes you’ll launch updated versions or new collections – at which point it might make sense to discontinue older lines. Plus there’s a good chance you’ll occasionally experience stock shortages for your most popular products, especially around key shopping events like Black Friday and Cyber Monday. Additionally, you may need to maintain a clear site architecture. Before adding new pages, take time to plan where each page fits within your website’s categories, subcategories, and overall structure. This will make sure that every page has a clear place and is properly linked from relevant sections of your website.